Article
Best Data Removal Services in 2025
Remove your personal information from data brokers and people search sites. Our experts tested removal coverage, automation, and pricing to find the best data removal services.
Data brokers collected and sold personal information on over 250 million Americans in 2024, exposing names, addresses, phone numbers, and even financial data to anyone willing to pay. This information fuels identity theft, stalking, scams, and unwanted solicitations.
Our team tested the leading data removal services, evaluating broker coverage, removal effectiveness, automation capabilities, and pricing. Here are the best services to reclaim your privacy in 2025.
Quick Comparison
| Service | Best For | From/Month | Rating |
|---|---|---|---|
| 1. Incogni | Best Overall | $7.99 | ★4.9/5 |
| 2. DeleteMe | Best for Manual Service | $10.75 | ★4.8/5 |
| 3. Aura | Best All-in-One Protection | $7.00 | ★4.7/5 |
| 4. Optery | Best Transparency | $8.33 | ★4.6/5 |
| 5. Privacy Bee | Best for California Residents | $14.99 | ★4.5/5 |
| 6. Kanary | Best for Families | $9.99 | ★4.4/5 |
| 7. OneRep | Best Budget Option | $7.49 | ★4.3/5 |
| 8. EasyOptOuts | Best DIY Guidance | $19.99 | ★4.2/5 |
| 9. PrivacyDuck | Best Concierge Service | $49.00 | ★4.1/5 |
| 10. Removaly | Best for Quick Scans | $8.99 | ★4/5 |
Our Top Picks in Detail
Incogni
Incogni leads the data removal industry with verified coverage of 420+ data brokers, validated by a third-party Deloitte audit in August 2025. Their automated approach and unlimited custom removals make them the most comprehensive solution for protecting your privacy across multiple regions.
Pros
- ✓420+ data brokers verified by Deloitte audit
- ✓Unlimited custom removals on Unlimited plan
- ✓Works in US, EU, UK and more regions
- ✓Monthly subscription available
- ✓Transparent removal tracking dashboard
Cons
- ✗No free trial available
- ✗More expensive than some competitors
- ✗Standard plan has limited custom removals
DeleteMe
DeleteMe takes a human-centered approach with privacy professionals personally submitting opt-out requests to data brokers. While their standard plan covers 85 brokers, premium tiers reach 850+ sites, making them ideal for users who prefer personalized service over automation.
Pros
- ✓Human privacy experts handle removals
- ✓850+ data broker coverage on Premium tier
- ✓Two-year plans available for better value
- ✓International coverage in 11+ countries
- ✓Established reputation since 2010
Cons
- ✗Custom removals limited to 10 per quarter
- ✗Annual billing only, no monthly option
- ✗Higher-tier plans require direct contact
Aura
Aura bundles data removal with comprehensive identity protection, offering exceptional value for users seeking all-in-one privacy and security. While their data broker coverage is smaller at 140+ sites, the inclusion of VPN, antivirus, and identity monitoring makes this the best value package.
Pros
- ✓Includes VPN, antivirus, password manager
- ✓Most affordable starting price
- ✓14-day free trial, no credit card required
- ✓Identity monitoring and credit alerts included
- ✓Up to $5M insurance for families
Cons
- ✗Only 140+ data brokers covered
- ✗US-only data removal service
- ✗May be overwhelming with many features
Optery
Optery stands out with the industry's most extensive coverage of 600+ data brokers and exceptional transparency. Their detailed dashboard shows exactly which brokers have your data and removal status, while a free DIY tier lets budget-conscious users handle removals manually.
Pros
- ✓Most extensive coverage at 600+ brokers
- ✓Detailed transparency dashboard
- ✓Hybrid automation with manual verification
- ✓Free tier available for DIY removal
- ✓Clear reporting on removal status
Cons
- ✗Higher pricing for full automation
- ✗US market only
- ✗Free tier requires manual work
Privacy Bee
Privacy Bee leverages California's CCPA privacy law to automate opt-out requests, making it especially effective for California residents. Beyond data broker removal from 200+ sites, their browser extension helps manage cookies and tracking across the web.
Pros
- ✓Leverages California CCPA legal protections
- ✓Automated CCPA request submission
- ✓200+ data broker removals
- ✓Browser extension for cookie management
- ✓Regular re-scanning and monitoring
Cons
- ✗Most effective for California residents
- ✗Higher monthly pricing
- ✗Fewer brokers than some competitors
Kanary
Kanary excels at protecting families with affordable multi-profile plans and an intuitive interface that makes privacy protection accessible. While covering 100+ data brokers, they focus on the most impactful sites with continuous monitoring and automated removals.
Pros
- ✓Family plans with multiple profiles
- ✓Simple, user-friendly interface
- ✓Regular monitoring and alerts
- ✓Affordable family pricing
- ✓Continuous automated removals
Cons
- ✗Smaller broker network at 100+
- ✗Limited to US market
- ✗Fewer advanced features than competitors
OneRep
OneRep delivers solid data removal coverage at the most budget-friendly price point, removing your information from 190+ data brokers. While lacking some advanced features of pricier competitors, it provides excellent value for basic automated data removal needs.
Pros
- ✓Very affordable pricing
- ✓190+ data broker coverage
- ✓Automated ongoing monitoring
- ✓Simple setup process
- ✓Regular scan updates
Cons
- ✗Fewer features than premium services
- ✗Less transparency in reporting
- ✗US-only service
EasyOptOuts
EasyOptOuts offers a unique hybrid approach, providing detailed DIY guides for budget-conscious users or full automation for those willing to pay. With 260+ brokers covered and educational resources, it's ideal for users who want to understand the removal process.
Pros
- ✓Free DIY guides and resources
- ✓260+ broker coverage
- ✓Educational approach to privacy
- ✓One-time payment option available
- ✓Detailed removal instructions
Cons
- ✗Higher pricing for full service
- ✗DIY option requires significant time
- ✗Less automation than competitors
PrivacyDuck
PrivacyDuck provides premium white-glove service with dedicated privacy advocates who personally manage your data removal. While covering only 30+ major sites at a premium price, they excel at handling complex cases for high-net-worth individuals and executives.
Pros
- ✓Personalized privacy consultation
- ✓Dedicated privacy advocate assigned
- ✓Handles complex removal cases
- ✓White-glove customer service
- ✓High-net-worth individual focus
Cons
- ✗Expensive premium pricing
- ✗Covers fewer broker sites
- ✗Overkill for average users
Removaly
Removaly distinguishes itself with rapid initial scans that quickly identify where your data appears online. Covering 150+ brokers at a competitive price, they're a solid choice for users who want fast results and don't need the most extensive coverage.
Pros
- ✓Fast initial scanning process
- ✓150+ data broker coverage
- ✓Competitive pricing
- ✓User-friendly dashboard
- ✓Monthly subscription flexibility
Cons
- ✗Newer service with shorter track record
- ✗Smaller broker network
- ✗Limited international coverage
How We Evaluate Data Removal Services
Our comprehensive evaluation process tests every critical aspect of data removal:
Broker Coverage
We assess the breadth and type of sites covered:
- Number of data brokers: Coverage ranges from 30+ to 600+ sites
- Types of brokers: People search, marketing, B2B, risk mitigation, financial
- International coverage: Geographic scope and regional effectiveness
- Specialized sites: Court records, social media, niche databases
Removal Effectiveness
We evaluate actual removal success:
- Percentage of successful removals vs attempted
- Time required from initiation to completion
- Re-appearance monitoring and ongoing maintenance
- Verification methods and proof of removal
Automation vs Manual Service
We analyze the removal approach:
- Automated services: Speed, scalability, consistency
- Manual services: Handling complex cases, personalized attention
- Hybrid approaches: Balance of efficiency and thoroughness
- Custom removal capabilities beyond core broker list
Transparency and Reporting
We examine how services communicate progress:
- Dashboard clarity and detail level
- Real-time status updates
- Which specific brokers have your data
- Proof of removal documentation
- Alert systems for new exposures
What Are Data Removal Services?
How Data Brokers Collect Your Information
Data brokers aggregate personal information from:
- Public records: Property deeds, court documents, voter registrations
- Commercial sources: Purchase history, loyalty programs, magazine subscriptions
- Social media: Publicly shared posts, profile information, connections
- Web tracking: Browsing history, search queries, app usage
- Other brokers: Buying and selling data between companies
What Data Removal Services Do
Data removal services systematically:
- Scan hundreds of data broker sites for your information
- Submit opt-out requests on your behalf
- Verify that your data has been removed
- Monitor for re-appearance and new exposures
- Repeat the process continuously to maintain privacy
Automated vs Manual Removal
Automated Services use software to:
- Submit standardized opt-out forms rapidly
- Monitor hundreds of sites simultaneously
- Process removals at scale efficiently
- Cost less due to minimal human intervention
Manual Services employ privacy experts to:
- Handle complex broker requirements
- Navigate sites without standard opt-out processes
- Resolve removal issues personally
- Provide white-glove customer service
How Long Does Data Removal Take?
Initial Removal Timeline
- First scans: 1-3 days to identify where your data appears
- Opt-out submissions: Completed within the first week
- Initial removals: 30-90 days for most brokers to process
- Stubborn sites: Up to 6 months for difficult brokers
Ongoing Monitoring
Data removal isn’t one-and-done. Services continuously:
- Re-scan brokers quarterly or monthly
- Detect re-appearances of your information
- Submit new opt-out requests as needed
- Monitor for new data brokers entering the market
Frequently Asked Questions
What are data removal services?
Data removal services identify where your personal information appears on data broker websites and people search sites, then submit opt-out requests to have it removed. They continuously monitor for re-appearances and handle the complex, time-consuming process of protecting your privacy across hundreds of sites.
How much do data removal services cost?
Data removal services range from $7-$20 per month for automated services covering 100-400+ brokers, with annual billing common. Premium white-glove services can cost $50+ monthly. Some services offer free DIY tools, while family plans covering multiple people typically cost $15-30 per month.
Are data removal services worth it?
Data removal services are worthwhile if you value privacy, want protection from identity theft and scams, or have safety concerns about your information being publicly accessible. While you can manually opt out for free, services save hundreds of hours by automating the process across hundreds of sites and maintaining ongoing removal.
Can I remove my data from brokers myself?
Yes, you can manually opt out from data brokers for free by visiting each site individually and submitting removal requests. However, with 200+ major brokers and complex opt-out processes, this typically requires 50-100+ hours of work initially, plus ongoing monitoring to prevent re-appearances.
How do data removal services work?
Data removal services scan data broker sites for your personal information using details you provide like name, age, and location. They then submit opt-out requests using each broker’s specific process, verify removal, and continuously monitor for re-appearances, automatically re-submitting removal requests as needed.
Will my data be completely gone?
No service can remove your data from everywhere online. Data removal services focus on commercial data brokers and people search sites. They cannot remove information from social media you posted, news articles, government records databases, or many international sites. However, they significantly reduce your public exposure.
How long does data removal take?
Initial scans identify your data within 1-3 days. Most brokers process removal requests within 30-90 days, though some take up to 6 months. Since data can re-appear, services continuously monitor and re-submit removal requests. Expect meaningful privacy improvement within 3 months.
What’s the difference between DeleteMe and Incogni?
Incogni covers 420+ data brokers with automated removal and unlimited custom requests (on Unlimited plan), while DeleteMe covers 85-850+ brokers (plan-dependent) using human privacy experts. Incogni costs $7.99/month with monthly billing, while DeleteMe starts at $129/year annual-only billing. Incogni was verified by Deloitte audit.